Brand Manager Job Description Sample

A job description helps potential applicants identify relevant positions that would be a good fit for their skillset. Use this template to get started.
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Example job summary

A successful job summary will provide applicants with a strong introduction to your company and the role. Use positive and active language that sums up the advertised role and your company. Include an exact location, or mention if the location is remote.

Example Brand Manager job summary

Our company is looking for a talented brand manager to increase the value and effectiveness of our brand. The ideal candidate will be able to develop a comprehensive brand management plan to grow the value of our brand and measure it through key metrics. Our team needs a brand management to work with every facet of our company to make our brand into a marquee name. The right candidate will have years of experience in branding and understand the complexities of how consumers relate to a brand.

Brand Manager responsibilities

This section should convey the most important duties for the role. Highlight any responsibilities that may be unique to the role or particularly interesting for potential applicants. It’s also beneficial to describe how the role fits into the larger organization.

Example Brand Manager responsibilities

  • Create a brand management plan
  • Control the marketing budget for our company's brand awareness
  • Create go-to-market strategies to build awareness and value
  • Identify key metrics for brand value and awareness
  • Communicate brand's vision
  • Develop brand's social media presence

Brand Manager requirements

This section should list the essential qualities of an ideal candidate. Include previous work experience, education or achievements that would be beneficial. And list any preferred hard and soft skills.

Example Brand Manager requirements

  • 5+ years on branding
  • Knowledge of company's brand and their market position
  • Strong analytical skills to develop new strategies
  • Ability to create unique campaigns for the brand
  • Great verbal and written communication skills
  • Amazing problem solving abilities

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